Palo Alto, CA:
Palo Alto Weekly
The Palo Alto Weekly was founded in 1979 by a group of longtime local residents who believed that the Palo Alto community needed a high- quality newspaper that would provide an alternative to the Palo Alto-based daily.
The Weekly's goal is to address serious and important issues facing the community through thoughtful, in-depth reporting and analysis not found in other newspapers, and to strive for the highest quality and professionalism.
Over the years, the daily experienced a steady decline in circulation and advertising, leading in early 1993 to its closure. At that time, the Weekly began publishing twice a week, on Wednesdays and Fridays. The Friday "Weekend Edition" emphasizes entertainment coverage and events information and real estate advertising, while the Wednesday paper provides news, analysis and other feature coverage of the area.
In Jan. 1994, the Weekly was the first newspaper to publish its entire editorial content to the Internet.
In addition to being one of only two AAN members publishing twice a week, the Palo Alto Weekly is also one of two that is mail-delivered to virtually every household in the market.
Publication Day: Friday
Base Circulation: 33,500
Audited Circulation: N/A
Single-issue Readership: 118,000
4-issue Cume Readership: 539,000
Unique Visitors: 121,000
Page Views: 590,000
PRINT: The Media Audit (May - Jul 2011)
ONLINE: Google Analytics (Jun 2011)