Springfield, MA:

Valley Advocate

Award-winning news and arts coverage, and a 40+ year commitment to telling the truth and telling it well, have distinguished the Valley Advocate among western Massachusetts media.

With a market that extends from Springfield to Northampton and Amherst up the Connecticut River Valley to southern Vermont, the Advocate circulates widely throughout a remarkably rich, vibrant and cosmopolitan area--home to twelve colleges including the University of Massachusetts, Amherst, Smith, Mt. Holyoke, Hampshire College, Elms and Springfield College. As the region's primary cultural guide and primary source of investigative reporting, the Valley

Advocate has built a loyal readership in excess of 80,000 readers with an engaging package of local and regional news, commentary, and comprehensive entertainment coverage.


Publication Day: Thursday
Base Circulation: 33,000
Audited Circulation: 28,595
Single-issue Readership: 82,500
4-issue Cume Readership: n/a

Unique Visitors: 40,000
Page Views: 160,000

Audit/Readership Sources:
PRINT: Readership based on 2.5 readers per issue,
Verified Audit Circulation (March 2014)
ONLINE: Publisher supplied, Jan 2015